Retention diagnostics

Free tools for business owners

Measure the size of your return-customer gap, then diagnose what may be causing it. Start with the question you need answered today.

Illustrative preview

New customers
Average ticket
Current return rate

Calculated from your inputs

Your annual retention gap appears here

Preview of the LoyalsClub customer-return audit PDF
Illustrative preview

New customers

Average ticket

Current return rate

Calculated from your inputs

Your annual retention gap appears here

Use this to quantify the gap

Revenue-leak calculator

Enter your monthly new-customer count, average ticket, and current return rate - see how much you're losing each year.

  • Uses your real numbers
  • Takes 2 minutes, no sign-up
Open calculator
Preview of the LoyalsClub customer-return audit PDF

Use this to diagnose what to fix

Customer-return audit (PDF)

A short checklist of the most common reasons customers don't come back - and what to fix first.

  • 15-minute checklist
  • Free PDF after a short contact form
Get the free PDF

Choose by the question

Which tool should I use?

A useful sequence is to run the two-minute calculator first, then use the audit to investigate the result.

Clear about access and follow-up

The calculator works without signing up. The audit asks for contact details so we can provide the material and follow up.

Read our privacy policy

Found a meaningful retention gap?

Use the resources to understand it, or bring your customer journey to a demo and see where LoyalsClub fits.