Vagaro and Boulevard loyalty programs: when the built-in program is enough

Sources checked 20 October 2026. Vendor pages and help articles change, so recheck anything you plan to rely on.

The program you already pay for

Picture the front desk at 6:40 pm. Three clients checking out, one on the phone, a card reader that's decided to update itself. Nobody is thinking about points right now.

That's the real test of any loyalty program. Not the demo. Not the settings page. Whether it still happens at 6:40 pm.

If you're on Vagaro or Boulevard, you've got one built in. The question isn't whether loyalty matters. AmSpa's 2024 industry report found that an average of 73% of med spa patients were repeat patients, up from 65% in its 2022 report. Zenoti, in a July 2026 article on injectable retention, reports that injectable patients cancel 37% of first rebook appointments, falling to 4% once a patient comes in for visit three. That's Zenoti's own injectable cohort, and it doesn't prove rewards cause anything. It does show where the relationship gets won or lost.

So loyalty matters. The question is whether the version in your booking software is doing the job.

We make LoyalsClub, which is a second tool. That's exactly why this guide has to be willing to tell you to keep what you have.

What the Vagaro loyalty program does

Vagaro lists "Customer loyalty programs" under "Included with every plan" on its pricing page. It's not an add-on. It's already there.

Vagaro doesn't have a dedicated loyalty product page that we could find. The plain-English overview is on Vagaro's blog, which says you "assign certain point values to whatever you sell" and clients redeem points on services, classes and products. The mechanics are clearer in Vagaro's help center:

• Points are set per item. You enter "Points Given" and "Points to Redeem" on each service, class, package, membership or product (Vagaro help center). You decide exactly which items count.
• Points are earned when the client pays, not when they book.
• Points never expire and can be redeemed online or in-house.
• Redemption happens at checkout. An item is redeemed automatically if the client has enough points, and you can allow partial redemption with the rest paid in cash (Vagaro help center).
• Referral points are manual. Vagaro's referral article tells you to reward referrals by editing the client's points balance by hand (Vagaro help center).

Vagaro's help center also lets clients earn points for reviews on your Vagaro Listing Page. Don't stretch that idea to Google: Google's review policy doesn't allow incentives for posting reviews.

The fair summary: simple, included, and flexible item by item. The cost of that flexibility is setup time, because every item on your menu needs its own numbers.

What the Boulevard loyalty program does

Boulevard's Loyalty and Offers page describes "a points-based system for products, services, and the final redemption amount", a client referral program, and limited-time offers "created specifically for slow days". Boulevard's help center fills in the details:

• One rate for the whole menu. You set points per dollar and how many points equal a $1 discount. Boulevard's own example is 5 points per $1 spent, with 100 points worth $1 (Boulevard help center).
• Clients are enrolled one at a time, from their profile or at checkout.
• Points are earned automatically at checkout and redeemed at checkout through the Dashboard. Points aren't returned when a refund is processed, and clients can't redeem points on online product purchases (Boulevard help center).
• The referral program is automatic. The friend gets a first-visit offer, and "once they complete their appointment, the referring client automatically receives a reward" (Boulevard).
• Reporting exists for loyalty, referral and offer programs, by client or staff member.

And one line worth reading twice. Under "Things to Note", Boulevard's setup article says: "Clients cannot view their loyalty points." The program runs on the staff side.

One more check. Boulevard's pricing page has "Loyalty program" and "Referral program" rows in its plan comparison. On 20 October 2026 both rows were ticked on its higher plans but not on the entry plan, so confirm your own plan includes them before you build on them.

The "keep what you have" checklist

Run this before you look at any other software, ours included. If you can tick all five, keep your built-in program and spend the money elsewhere.

That last row matters in any system. Incentive rules vary by state, so don't tie rewards to Botox, filler or other prescription treatments without checking with counsel. A take-home serum or an LED add-on with a facial is a cleaner reward.

Notice that four of the five rows are about people, not software. Most loyalty programs don't fail because of missing features. They fail because nobody owns them.

Gaps that would justify a second tool

Sometimes the routine is fine and the software really is the limit. These are the gaps we'd take seriously:

1. Clients can't see what they've earned. On Boulevard, per its own help article, they can't view their points. If you want a rewards page clients open, see their balance on and browse your rewards from, that's a real gap. On Vagaro, ask to see exactly what the client sees before you assume this gap applies.
2. Referrals depend on someone remembering. Vagaro's help center describes referral rewards as a manual balance edit. If your best word-of-mouth clients aren't getting credited, that's a process gap, and a tool that credits both sides once the friend makes a first purchase closes it.
3. You can't see who's slipping, sorted by days. Both systems have reports. Ask yours to show every client whose last visit was 30 to 90 days ago, in one view. If it takes an export and a spreadsheet, that's friction your manager will feel every week.
4. Unhappy clients have nowhere private to go. Some spas want feedback after each visit to reach the owner before it reaches a public review site. Check what your plan includes first; Boulevard's pricing page lists a "Ratings & feedback" row.

If none of these apply, stop here. Seriously.

What a second tool really costs

The subscription is the smallest part. Here's the rest, and it applies to LoyalsClub too:

• An extra step at checkout. With LoyalsClub, staff record each visit with a separate scan. There's no booking or POS sync. A missed scan makes a recent client look inactive.
• An extra app for the client. Your clients open the Loyals Club app, free on the US App Store for iPhone. It's a shared app: clients can browse other participating businesses and a shared offers feed. Your page is branded, but it's not your own app.
• Training. Every front desk hire learns two systems instead of one.
• Two sources of truth. Revenue and appointments in Vagaro or Boulevard, loyalty activity in the second tool. Somebody has to be fine with that.
• Two programs at once confuses people. If you add a second tool, switch the built-in program off. Clients shouldn't have to track two balances at your spa.

Where LoyalsClub fits, if the gap is real

LoyalsClub is for the spa that wants a rewards and feedback program clients can see, next to the booking software it already runs. Here's what it does today:

• Per-business points. You set how many points a client earns per amount spent. A balance earned at your spa can't be spent at another business.
• Rewards you design, each with a points cost, plus a joining bonus for new members.
• Referrals where both sides win. The client and the friend are both rewarded after the friend's first purchase.
• Private feedback after each transaction, so problems reach you first.
• A last-visit list. Every client's last visit shows as days ago, with a 30 to 90 day At Risk filter.
• Manual follow-up. No SMS. Nothing goes to your client list on a schedule. The owner can send a push notification by hand, and a person on your team decides who else to contact.

We don't have US customers yet. Our live clinic customer is Healia Medical Center in Dubai. Your program is typically configured within 24 to 48 hours after receiving your details, and we train the front desk remotely. Pricing is covered on the demo call; it's monthly, no long-term commitment.

For the wider picture, our roundup of loyalty software for US med spas compares seven options, our general checklist covers the same question for any booking system, and the US med spa loyalty page has the short version.

Keep it, or bring us the gap

If your Vagaro or Boulevard program passes the checklist, keep it. Truly. Put the energy into the person who reads the report.

If you've found a gap you can name, book a demo and bring your current setup. We'll show you the client's rewards page, the staff scan and the owner's last-visit list, including the parts that take effort. If what you have is enough, we'll tell you.

Disclosure: LoyalsClub is our product. This guide is built from Vagaro's and Boulevard's own pages, blog and help articles checked on 20 October 2026, not hands-on testing of either product. Features and plan contents change, so confirm them with each vendor for your own account. The Zenoti figures describe its injectable patient cohort, not all US med spas or results caused by any loyalty program.