Sources checked 19 October 2026. Vendor pages change often, especially prices and plan contents, so recheck anything you plan to rely on.
Corrected 20 October 2026: Boulevard's pricing page ticks its loyalty and referral programs on the higher plans, not the entry plan. An earlier version said all three plans.
How to choose the best loyalty software for med spas
Every vendor's demo has a slide where a happy patient taps a phone and earns something. Every one. That slide won't tell you much.
What tells you something is the job you can't do today. Maybe you can't see which first-time clients never came back. Maybe the front desk can't explain the rewards in one sentence. Maybe the program exists but nobody has opened the report since spring.
We make LoyalsClub, one of the options below. This is a shortlist built from vendors' own pages, not an independent test or a full directory of US software.
| Job | What to ask the vendor to show you |
|---|---|
| Rewards | How a client earns, sees and redeems a reward, and how staff fix a mistake |
| Retention list | Who hasn't been back, sorted by days since the last visit |
| Follow-up | Who sends the message, on which channel, and whether anything is automatic |
| Client experience | What the client actually opens: a booking app, a branded app, a wallet card, a shared app |
| Reviews and recovery | Where unhappy feedback lands before it turns into a public review |
Why the second visit is the whole game
AmSpa's 2024 industry report found that an average of 73% of med spa patients were repeat patients, up from 65% in its 2022 report. The same report counted 10,488 US med spas in 2023, up from 8,899 a year earlier. Repeat patients are most of the business, and there are more practices every year asking for them.
Zenoti has a sharper number for injectables. In a July 2026 article on injectable patient retention, it reports that injectable patients cancel 37% of first rebook appointments. Once a patient completes a second rebook and comes in for visit three, that falls to 4%. Patients who were never rebooked cancel at 21%.
Two honest caveats. That's Zenoti's injectable cohort from its own benchmark report, not every spa in the country. And it doesn't say rewards caused anything. People who make it to visit three may simply be different people. What it does say is that the gap between visit one and visit three is where relationships are won or lost, and that's worth watching in your own records.
Seven options, side by side
Links go to each vendor's own pages, checked on 19 October 2026. A feature we didn't find isn't proof that a product lacks it. Confirm plan contents for your own account.
| Option | Best fit | What the vendor documents | Watch for |
|---|---|---|---|
| Boulevard | You run Boulevard and want loyalty inside it | Points on products and services, referrals, offers and slow-day pricing; loyalty and referral programs ticked on the higher published plans, not the entry plan | Plan pricing showed a limited-time offer when we checked, so confirm the terms you'd actually get |
| Vagaro | You run Vagaro and want something simple | Customer loyalty programs "included with every plan"; businesses assign point values to what they sell | The points detail comes from Vagaro's blog, so ask to see the setup screen |
| Zenoti | Multi-location groups that want loyalty next to checkout and memberships | Flat or tiered points awarded at checkout for services, retail, referrals and renewals | Pricing is by quote |
| AestheticsPro | Aesthetic practices already on it | A loyalty rewards program tied to customer spending | The pricing page notes some features cost extra and doesn't say which editions include loyalty |
| Mangomint | Spas that love its booking and front desk tools | Memberships, packages, gift cards, offers and discounts | We didn't find a loyalty points feature on its features or pricing pages |
| RepeatMD | Practices that want their own branded app with rewards, memberships, shop and financing | Rewards, memberships, 24/7 shopping and Affirm financing in your own branded app | Pricing isn't published and comes through a demo |
| LoyalsClub | Med spas that want a visible rewards and feedback program next to current booking software | Branded page in a shared app, per-business points, rewards, referrals, private feedback, last-visit list | Separate staff scan, manual push only, no booking sync, no SMS |
If you already use Boulevard
Start here, honestly. Boulevard describes a points system where the business sets values for products and services and the redemption amount, plus a referral program where the friend gets a first-visit offer and the referrer is rewarded automatically after that appointment. Its pricing page ticks the loyalty and referral programs on its higher plans but not on the entry plan, as of 20 October 2026, so check which plan you're on.
That's a lot already paid for. Before buying anything else, ask your manager to run the program for a month and tell you who it brought back.
If you already use Vagaro
Vagaro lists customer loyalty programs under "included with every plan". Its own blog explains that a business assigns point values to what it sells and clients redeem points on services, classes and products. We couldn't find a dedicated product page, so ask Vagaro to show you the setup and the client view before you judge it.
If you already use Zenoti
Zenoti describes flat or tiered points programs awarded automatically at checkout, covering services, retail, referrals and renewals. If your team lives in Zenoti all day, loyalty in the same place has a real advantage: nobody has to remember a second step. Ask which retention reports come with your account and who on your team would read them.
If you already use AestheticsPro
AestheticsPro includes a rewards program tied to customer spending. Its pricing page says some features cost extra, and it doesn't say which editions include loyalty. One email to your account rep settles it.
If you already use Mangomint
Mangomint is popular for good reasons, and it documents memberships, packages, gift cards and offers. We didn't find a loyalty points feature on its features or pricing pages when we checked. Its 2026 pricing update says that since August 1, 2026, every customer pays $120 per location per month plus $10 per user per month, with phone, payroll and marketing messages as paid add-ons. If you want a points program next to Mangomint, that's the gap an add-on tool would fill.
If you're looking at RepeatMD
RepeatMD gives a practice its own branded app that combines rewards, memberships, online shopping and patient financing. It calls the rewards side "mobile rewards". It's a bigger, more ambitious product than a plain loyalty program, and for a practice selling memberships and retail online, that may be exactly the point. Its homepage says it has 4,000+ practices in the US and Canada.
It doesn't publish prices. On Capterra, it held 4.4 out of 5 from 192 reviews when we checked on 19 October 2026. Most are positive, though some reviewers report long contracts and slow responses to cancellation requests. Read the contract term before you sign anything. We wrote a separate guide on RepeatMD alternatives for small med spas if you want the longer version.
Allē and ASPIRE: your patients' programs, not yours
Manufacturer programs often come up in these conversations, and they do a different job. Your patients may already collect points with them.
Allē is Allergan Aesthetics' points program. Patients earn on treatments like BOTOX Cosmetic and the JUVÉDERM fillers, and spend points on Allergan brands. Allē's homepage says every 100 points can be redeemed for $10 toward a qualifying brand, at participating practices. Allē points belong to the patient's Allē account, not to your practice, and they go toward Allergan brands.
ASPIRE Galderma Rewards works on Galderma treatments such as Dysport, the Restylane family and Sculptra, plus in-office ALASTIN purchases. As of October 2026, its FAQ says every 100 points becomes a $10 reward on a qualifying Galderma treatment, and points expire 9 months after they're earned.
Neither one rewards the relationship with your practice specifically. Your own program can, and it can sit happily next to both. Our guide to Allē and your own clinic rewards covers how to explain the difference at the front desk.
A note on your own rewards: incentive rules vary by state, so don't tie your program's rewards to prescription treatments without checking with counsel. Skincare products and add-ons make cleaner examples.
Podium and Weave: reviews and messaging, not loyalty
Podium focuses on reviews, messaging and an AI front desk. Weave is a communication platform covering phones, texting, reviews and payments. Both can help you keep in touch with clients. Neither is a points loyalty program, so compare them with each other, not with the tools above.
One rule applies whatever you buy. Google's review policy doesn't allow businesses to offer incentives for reviews, or to ask only happy customers for them. Keep points well away from reviews.
Where LoyalsClub fits
LoyalsClub is for the med spa that wants a rewards program clients can see, without changing booking software. Here's what's real today:
- Points are per business. You set how many points a client earns per amount spent, and a balance earned at your spa can't be spent anywhere else.
- You design the rewards. Each one has a points cost: a take-home serum, a dermaplaning add-on, an LED add-on with a facial.
- A joining bonus and referrals. When a client refers a friend, both are rewarded after the friend's first purchase.
- Private feedback after each visit. If something went wrong, you hear it first and can fix it.
- A last-visit list. Every client shows their last visit as days ago, with a 30 to 90 day At Risk filter.
The client side is the Loyals Club app on the US App Store, free for iPhone. Your branded page lives in that shared LoyalsClub app.
The operational bargain is just as real:
- Staff record every visit with a separate scan. There's no booking or POS sync. A missed scan makes a recent client look inactive.
- Follow-up is manual. No SMS, no automation, no scheduled messages. The owner can send a push notification by hand, and that's all.
- The app is shared. Clients can browse other participating businesses and a shared offers feed. No other business sees your client list, spend or visit history.
- It isn't your own app. It's a branded page in a shared app, not a white-label app with your name on the App Store.
- We don't have US customers yet. Our live clinic customer is Healia Medical Center in Dubai.
Setup: your program is typically configured within 24 to 48 hours after receiving your details. Pricing is covered on the demo call; it's monthly, no long-term commitment. The US med spa loyalty page has the short version.
The demo should answer a real question
Bring one real case to every demo, not just ours. Something like: "Show me every client who had a first facial in the last 90 days and hasn't been back, and what my front desk does about it on Monday."
Then ask the dull questions. What does staff do differently at checkout? Where does the data come from? How do you fix a wrong scan? What can you take with you if you leave? A product that makes those answers easy is worth more than one with a longer feature list.
If your booking software's loyalty already gives you that routine, keep it and save the money. If you want a branded rewards and feedback program next to the system you already use, book a demo. Bring one reward idea and one client question, and we'll show you the client page, the staff scan and the owner's list, including the parts that take effort.
Disclosure: LoyalsClub is our product. This roundup is built from vendors' own pages and public review sites checked on 19 October 2026, not hands-on testing of every product. Features, plans and prices change, so confirm them with each vendor. The Zenoti figures describe its injectable patient cohort, not all US med spas or results caused by LoyalsClub.
